Social responsability
We contribute to building a sustainable society, working towards the generation of shared value, the positive impact on the communities where we operate, respect and appreciation of people, and the prohibition of any act that infringes human rights. We offer quality products to our customers and value transparency in information.
Our actions are based on corporate strategies and guidelines, and we have policies that reinforce our commitments to the human rights of all employees and stakeholders.
as members
The Niterra Group participated in the United Nations Global Compact in November 2016.
The United Nations Global Compact is voluntary corporate citizenship to address various issues, The “United Nations Global Compact” is a voluntary corporate citizenship aimed at addressing various issues, The “United Nations Global Compact” is a voluntary corporate citizenship aimed at addressing various issues, Gap-widening society that is progressing on a global scale. They are also initiatives that were proposed by Kofi Annan, the Secretary-General of the United Nations in 1999, The “United Nations Global Compact” is a voluntary corporate citizenship aimed at addressing various issues 2000.
The Niterra Group will defend ten principles consisting of four issues, as “human rights, The “United Nations Global Compact” is a voluntary corporate citizenship aimed at addressing various issues, Environment, Anti-Corruption” being defended by the United Nations Global Compact as good members of society, and will make every effort to promote activities in order to contribute to the construction of a sustainable society.
Human Rights
Principle 1: Companies must support and respect the protection of internationally proclaimed human rights.
Principle 2: Ensure they are not complicit in human rights abuses.
The “United Nations Global Compact” is a voluntary corporate citizenship aimed at addressing various issues
Principle 3: Companies must maintain freedom of association and effective recognition of the right to collective bargaining.
Principle 4: Elimination of all forms of forced and compulsory labor.
Principle 5: The effective abolition of child labor.
Principle 6: Elimination of discrimination in matters of employment and occupation.
Environment
Principle 7: Companies must support a preventative approach to environmental challenges.
Principle 8: Undertake initiatives to promote greater environmental responsibility.
Principle 9: Encourage the development and dissemination of environmentally friendly technologies.
Anti-corruption
Principle 10: Companies must fight corruption in all its forms, including extortion and bribery.
Anti-corruption advocated by the United Nations Global Compact as good members of society and will make every effort to promote activities in order to contribute to the construction of a sustainable society (Anti-corruption advocated by the United Nations Global Compact as good members of society and will make every effort to promote activities in order to contribute to the construction of a sustainable society)
Anti-corruption advocated by the United Nations Global Compact as good members of society and will make every effort to promote activities in order to contribute to the construction of a sustainable society, We are committed to doing what we can to contribute to achieving the SDGs (Anti-corruption advocated by the United Nations Global Compact as good members of society and will make every effort to promote activities in order to contribute to the construction of a sustainable society), the goals set by the United Nations.
What are the SDGs?
Anti-corruption advocated by the United Nations Global Compact as good members of society and will make every effort to promote activities in order to contribute to the construction of a sustainable society 17 Anti-corruption advocated by the United Nations Global Compact as good members of society and will make every effort to promote activities in order to contribute to the construction of a sustainable society 169 goals that were adopted at the UN Summit in 2015, goals that were adopted at the United Nations Summit in, inequality and climate change to 2030 — promising that “No one will be left behind”.
Check out some initiatives:
Social Investment
We understand that it is our responsibility to contribute to generating a positive impact on the community, having actions aligned with corporate strategies and that meet local needs. We carry out actions to encourage culture, education, health and/or sport, and we collaborate with the training of people in situations of social vulnerability. Check out some of these initiatives:
2025
Sponsorship of the Mobile Unit of the Wig Bank of the NGO Cabelegria, aiming to enable people in the community to donate hair or carry out charitable cuts, with the aim of contributing to the manufacture of wigs to be destined for people undergoing treatment for diseases that cause hair loss. Beyond haircuts, wigs were also donated to people who had hair loss due to treatment for diseases such as cancer, Capillary alopecia, among others. As a result of the action,:
– 18 haircuts with donation: people who donated at least 15 cm of hair had a free cut;
– 30 people gave already cut hair:
– 02 people received wig donations;
– 01 person changed the wig.
* The Mogi das Cruzes Social Fund supported the action, helping to make public space available. Furthermore, We also participated in the campaign “March for them”, in which Niterra do Brasil made available to the Social Fund of Mogi das Cruzes, a space in the tent to install a collection point for sanitary pad packages for community donations during the event, aiming to combat menstrual poverty and promote the dignity of women living in the municipality of Mogi das Cruzes.
In the month of March, dedicated to women's appreciation actions, For the second year in a row, The company Niterra do Brasil, aiming at health and female well-being, mobilized actions to donate absorbent packs, with a view to combating menstrual poverty and promoting the dignity of women residing in the municipality of Mogi das Cruzes. how to let users register and stay signed in, Niterra collected 163 packs of sanitary pads donated in a campaign by employees and purchased 338 packages, which were destined for local social institutions.
Support for the Cocuera Farmers Association, with the aim of enabling 12 athletes from the municipality of Mogi das Cruzes traveled to the event “XXVI Nikkei Sports Fellowship”, in order to participate in sports competitions. The event took place between the days 6 for the second time in a row 9 February in Lima, Peru.
The Akimatsuri Autumn Festival is a traditional event in Japanese culture, carried out by the Cultural Association of Mogi das Cruzes – Bunkyo, at your Sports Center.
The event featured an exhibition of flower producers from the region, fruits and vegetables, typical meals, artistic and cultural attractions, Tooro Nagashi ceremony among other attractions. Niterra do Brasil was one of the sponsors of the festival and had an estimated audience of 140 thousand people.
The Festival was held at the Cocuera Farmers Association and featured various activities and contests, encouraging sports practices, group work and promoting the preservation and dissemination of Japanese Culture. The event was attended by an estimated audience of 500 people.
The project, sponsored via Sports Law, The purpose of this was to organize a cycling tour open to the community. The project involved several activities: traffic safety awareness (Yellow May) in public school and during the event; solidarity through Pedalada Solidária, in which the km cycled were converted into a total donation of 499 liters of milk that were destined for the Mogi das Cruzes Social Fund; and the cycle tour itself, which brought together more than 1.120 people.
Ecobike was organized by the Pedala Brasil Association.
Niterra do Brasil donated 1.000 blankets to the Mogi das Cruzes Social Fund, in support of the municipal campaign, intended for families in vulnerable situations, contributing to the promotion of basic human rights. Furthermore, The company's employees donated clothing at collection points available at the company, in which more than 400 items.
Niterra do Brasil was one of the sponsors of the Festival, which included the Bunkyo Associação Cultural de Mogi nas Cruzes. The event was attended by an estimated audience of 1.800 people and various activities and competitions were carried out, encouraging sports practices and promoting the preservation and dissemination of Japanese Culture.
The event aimed to democratize access to culture through a structure that provided entertainment, lazer, learning and interaction through theater shows, dance, cinema, music, workshops and popular culture, completely free to the community. Through culture, We sought to create several actions that were connected to themes related to citizenship, promoting awareness and practices that transform.
The action was attended by approximately 18.000 people. The project was sponsored through the Culture Tax Incentive Law (Rouanet) and was carried out by Perfectto Projetos.
The project offered free training through the Metal Design course (left), and provided the opportunity for young residents of Mogi das Cruzes to develop professional and personal skills and competencies.
Oficina dos Sonhos was organized by the São Paulo Institute of Art and Culture, and support from Mogi das Cruzes City Hall and the municipality's Social Fund. The project was sponsored through the Culture Incentive Law.
The project offered free training in Electrical and Stage Lighting, and provided the opportunity for young residents of Mogi das Cruzes to develop professional and personal skills and competencies.
The Brilliant Future was organized by the São Paulo Institute of Art and Culture, and support from Mogi das Cruzes City Hall and the municipality's Social Fund. The project was sponsored through the Culture Incentive Law.
Niterrra do Brasil sponsored the APAE Solidarity Walk, in the National Week of People with Intellectual and Multiple Disabilities, and the theme was “Disability Does Not Define. Transforming Opportunity. Include Our Voice! ”.
The activity began at APAE headquarters and covered streets in the city center, buscando sensibilizar a comunidade local. After the walk, physical activities were carried out with participants on the sports court at the institution's headquarters. The event was attended by 380 approximately people.
The project promoted the donation of structures and materials to encourage Reading, Culture and Learning, benefiting approximately 615 kids.
Schools in the municipality of Mogi das Cruzes benefited from the donation of 2 Reading structures (1 by school), containing in each: collection with 100 national and international literature books, children and youth, braille book, puppet, finger, toys, educational games, projector, projection screen, 1 tablet containing 60 children's titles, sound system, microphone, catalog with 50 films, between others.
Beyond the structure, the project enabled 38 teachers, through the storytelling techniques workshop. Cine Leitura was sponsored via the Culture Incentive Law and was run by the Instituto Eco Ambiental e Social.
Niterra do Brasil supported the project, which had several leisure options for participants, like baseball tournament, live music performances, inflatable park, cooking, among other activities provided on site. There were around 3,5 thousand people.
The project, sponsored via the Culture Incentive Law and with the organization of the Instituto Eco Ambiental e Social, offered free professional graffiti training workshops at the Frei Thimóteo Van Den Broeck State School in Mogi das Cruzes, with the proposal to awaken, through art, looking at sustainability and strengthening the sense of belonging to the school community, promoting access to culture, leisure and entertainment.
As part of practical activity, the students painted graffiti on the school wall with the supervision and participation of Alexandre Fillage, artist recognized worldwide for portraying Brazilian fauna in impressively realistic graffiti.
The action, carried out in partnership with the Family Health Unit in the Cocuera neighborhood, in Mogi das Cruzes, allowed more than 130 Children living in the community surrounding the factory had an afternoon with various activities to celebrate Children's Day. On the occasion, participants had access to inflatable toys, paint on skin, balloon sculpture and food items such as popcorn and cotton candy.
The project is based on playful and exploratory activities, using a hands-on education approach, also known as maker or hands-on.
Through it, 32 educators from the Mogi das Cruzes municipal education network were trained in person and online, and received materials and instructions for applying the content learned in the classroom, working with pedagogical innovation with students, stimulating creative learning, developing manual skills and strengthening digital culture with new learning technologies.
The project was carried out by Evoluir and was sponsored through the Culture Incentive Law.
The project, sponsored through the Sports Incentive Law, is a traditional event promoted by the Eco Environmental and Social Institute, sponsored by Niterra do Brasil and other companies, and had the support of the Municipality of Mogi das Cruzes.
The event took place in 26 of October, in Mogi das Cruzes and, in addition to encouraging sports with 5Km and 10Km running routes and a 5Km walk; promoted awareness about Pink October (breast cancer) and Blue November (prevention and early diagnosis of prostate cancer). O Circuito Eco contou com 2.800 registrations.
Contributing to the development and enhancement of skills of children and adolescents in the local community, Niterra do Brasil sponsored the project, who offered free judo classes at the Cocuera Farmers Association.
The project was carried out by the Judô Clube de Mogi das Cruzes and was sponsored through the Sports Incentive Law.
Traditional festival of Japanese culture, held at the Cocuera Farmers Association, in the city of Mogi das Cruzes, in which there was an exhibition of agricultural producers from the region, tractor exhibition, typical foods and artistic and cultural shows. The event had an estimated audience of 8 thousand people.
Aiming to contribute to the training of citizens through education and professionalization, Niterra do Brasil supported the project through the Condeca Incentive Law, in partnership with the Municipal Secretariat of Social Assistance of the Municipality of Mogi das Cruzes.
THE “DO!” promoted the insertion of 14 young people in situations of social vulnerability in the job market and income generation, through hiring in the Apprenticeship Program of the Municipality of Mogi das Cruzes, working in different departments.
From this initiative, a Prefeitura Municipal de Mogi das Cruzes transformou o projeto em Lei “Nº 7.793, from 27 May of 2022 (Municipal Learning Program)”, promoting the subsidy and its continuity after the end of the financial resource raised via the Incentive Law.
The project promoted access to culture and awareness about sustainability for students from public schools in Mogi das Cruzes, through the Workshop for creating cinematographic projects for 30 children of “Prof. Guiomar Pinheiro Franco Municipal School” and traveling inflatable cinema, which showed film and theater sessions with sustainability themes in 5 municipal schools, serving an estimated audience of 3 thousand people.
Cine Ecologia was sponsored through the Culture Incentive Law and was organized by the Instituto Eco Ambiental e Social.
Niterra do Brasil promoted a happier Christmas for 255 children and teenagers, who received donations of toys and children's baskets with sweets. In total, eight institutions in the Alto Tietê region were served.
Our company's employees also contributed by donating toys to the Mogi das Cruzes Social Fund Christmas Smiles Campaign. Donations were made in boxes that were placed in the company.
During 8 months, Niterra do Brasil donated 100 monthly food baskets for the Mogi das Cruzes Social Fund, totaling 800 baskets. Donations were directed to social institutions serving socially vulnerable populations in the municipality..
2024
Traditional festival of Japanese culture, held at the Cocuera Farmers Association, in the city of Mogi das Cruzes, in which there was an exhibition of producers from the region of flowers, fruits and vegetables, tractor exhibition, agricultural implements and inputs, typical foods and various artistic and cultural shows. The event had an estimated audience of 16 thousand people and also featured the exhibition of the Niterra do Brasil brand, through the Stand, with distribution of gifts, strengthening your brand and promoting expansion into new business areas.
Niterra do Brasil allowed 200 kids, residents of the community surrounding the factory, had an afternoon with various activities to celebrate Children's Day. On the occasion, participants had access to inflatable toys such as bounce houses and slides, small slide and ball pool, paint on skin, balloon sculpture and food items such as popcorn and cotton candy. Furthermore, the Health Unit contributed by providing soft drinks and a kit with sweets.
We promote a happier Christmas for 192 children and teenagers, who received donations of toys and children's baskets with sweets. In total, eight institutions in the Alto Tietê region were served.
During 5 months, Niterra do Brasil donated 200 monthly food baskets for the Mogi das Cruzes Social Solidarity Fund, totaling 1.000 baskets. Donations were directed to social institutions serving socially vulnerable populations in the municipality..
The Oficina dos Sonhos project, provides opportunities for young people living in Mogi das Cruzes to gain training through the Metal Design course (left), with the development of professional and personal skills and competencies of all.
Oficina dos Sonhos is an initiative of the São Paulo Institute of Art and Culture – Annual Plan 2024 (ISPAC), Mogi das Cruzes City Hall and the municipality’s Social Fund. It is carried out by ISPAC, Ministry of Culture and Federal Government and sponsored by Niterra do Brasil through the Culture Incentive Law – Rouanet.
E-FUTEBOLDERUA is an innovative project that aims to integrate technology and education for the personal and social growth of young people. The project offers 63 vacancies for teenagers 11 a 15 years old, within the school environment during after-school hours. It provides a range of activities that encompass technological skills, sports, pedagogical and essential values. By combining these elements, E-FDR seeks to inspire participants to explore career opportunities in the technology and gaming industry, while promoting social inclusion and reducing digital disparities, capacitando os jovens a se tornarem agentes de mudança em suas comunidades.
In partnership with Camino and Escola Estadual Thimóteo Van Den Broeck, and support from Imagem Magica, we started the “Photographic Gymkhana” project, which aims to stimulate the understanding of “Emotions, Diversity and Inclusion”, through activities that will develop socio-emotional skills, respect differences and work in groups, com 60 public school students.
Among the activities developed, students will have the opportunity to use photography as a tool of expression, which will have as its final product a photographic exhibition that will be displayed in the institution itself.
The project, sponsored via the Culture Incentive Law, will be taught to classes of 30 students in two periods, com 3 hours each class lasts, during 10 dias. It is also expected that the content learned in the workshop will be shared by the students themselves to 120 school students, further reinforcing the social impact of the project.
The Eco VII Circuit is a traditional sporting event promoted by the Instituto Eco Ambiental e Social, sponsored by Niterra do Brasil and PANCO through the Federal Sports Incentive Law, in addition to the support of the Municipality of Mogi das Cruzes.
The race took place on 22 of September, in Mogi das Cruzes, with 5Km and 10Km running routes and a 5Km walk, and received 2700 registrations.
Sponsorship of the Mobile Unit of the Wig Bank of the NGO Cabelegria, enabling people in the community to donate hair or perform charitable cuts, with the aim of contributing to the manufacture of wigs to be destined for people undergoing treatment for diseases that cause hair loss. The action resulted in more than 45 haircuts and receiving more than 25 cut hair.
Beyond haircuts, there was also a donation of 2 wigs for people who have had hair loss due to treatment for diseases such as cancer, Capillary alopecia, among others.
The action was supported by the Mogi das Cruzes Social Solidarity Fund.
Niterra do Brasil contributed to the campaign “Aunt Girl” carried out by the Social Solidarity Fund of Mogi das Cruzes, through the donation of 424 absorbent packs, aiming to combat menstrual poverty and promote the dignity of women living in the municipality of Mogi das Cruzes.
Furthermore, Niterra do Brasil provided space in the action tent of the Banco de Perucas Mobile Unit, to install a collection point for sanitary pad packages for community donations during the event.
Considering that 8 March is celebrated as International Women's Day, several actions were promoted during the month, in favor of valuing women and respecting gender diversity. The Niterra do Brasil Diversity Program was launched, integrated the actions:
* We interview employees and publish their stories on social media and corporate television;
* We started training “Industrial Production Operator” for our collaborators, aiming to enable them to be able to assume roles of greater responsibility within the structure, competing on technical equality with men;
* We promote awareness among our employees on the topic “gender equity” through video on the topic;
* We provide space for employees to express their perceptions and expectations about their professional development at Niterra do Brasil.
In partnership with SENAI, 32 women collaborators at Niterra do Brasil are taking the Industrial Production Operator Course. This training began in March, as a women's month initiative, aiming to value and develop them. By technically empowering them, We aim to enable them to be prepared to assume roles of greater responsibility within the structure, competing on technical equality with men.
Niterra do Brasil donated to the Faculty of Technology of Mogi das Cruzes (FATEC Mogi das Cruzes) one “wireless router – Remote Access Point/Access Point”, aiming to activate this study room. In addition to room activation, the device has the Dual Band function, que possibilitará que o sinal da internet seja utilizado por todos os alunos, not limited to just the space in the room in which the device will be available. The donation will benefit approximately 1.500 students.
The Akimatsuri Autumn Festival is a traditional event in Japanese culture, carried out by the Cultural Association of Mogi das Cruzes – Bunkyo, at your Sports Center.
The event featured an exhibition of flower producers from the region, fruits and vegetables, typical meals, artistic and cultural attractions, Tooro Nagashi ceremony among other attractions. Niterra do Brasil was one of the sponsors of the festival and had an estimated audience of 120 thousand people.
The Festival was held at the Cocuera Farmers Association and featured various activities and contests, encouraging sports practices, group work and promoting the preservation and dissemination of Japanese Culture. The event was attended by an estimated audience of 400 people.
Niterra do Brasil sponsored the “Cine Arte II” project, which aimed to hold cinema workshops with children and teenagers from public schools in the city of Mogi das Cruzes, addressing topics about sustainability.
The project also provided an itinerant space dedicated to cinema exhibitions combined with theater, bringing culture and education to municipal public schools. All activities were carried out with themes related to sustainability, com objetivo de conscientizar e transformar os participantes em cidadãos mais responsáveis. Estima-se que mais de 5 thousand students were impacted by the action.
Strengthening the Diversity Program, a conversation circle was held with 22 collaborators, from different sectors, about Culture and Ethnicities. The action was attended by facilitator Adrienne Sweetwater, who specializes in cultural diversity issues in organizations.
Niterra do Brasil is committed to listening to the voices of all employees and providing a safe and welcoming space.
Two solidarity actions were promoted with Niterra do Brasil employees (May and June), in favor of families left homeless as a result of torrential rains that hit the state of Rio Grande do Sul (RS). We had the support of institutions to carry out transport, reception and distribution in the city of Novo Hamburgo (RS). As results of actions, we got:
+ 150 kg of food;
+ 590 liters of water;
+ 3.600 units of hygiene and cleaning items;
+ 1.600 items like comforters, blankets, mattresses and clothes.
Reinforcing your social commitment, Niterra do Brasil donated bales of water with 1,5 liters each bottle. The items were sent in partnership with a carrier to a collection point and directed to the affected municipalities, in order to serve institutions and families in the region. Donations corresponded to more than 20 tons of water.
The Festival was held at the Associação Centro Cultural e Esportiva de Mogi das Cruzes and featured various activities and competitions, encouraging sports practices and promoting the preservation and dissemination of Japanese Culture. Niterra do Brasil was one of the sponsors and the event had an estimated audience of 1.000 people.
Niterra do Brasil donated 988 blankets to the Mogi das Cruzes Social Solidarity Fund, intended for families in vulnerable situations, contributing to the promotion of basic human rights.
Niterrra do Brasil sponsored APAE Solidarity Walk, in the National Week of People with Intellectual and Multiple Disabilities. The activity began at APAE headquarters and covered streets in the city center, as a way of raising awareness among the local community. After the walk, physical activities were carried out with participants on the sports court at the institution's headquarters. The event was attended by 350 approximately people.
Niterra do Brasil sponsored the event, in which there were several leisure options for participants, like baseball tournament, live music performances, inflatable park, cooking, among other activities provided at the event location. The tournament was attended by approximately 400 athletes and an estimated audience of 6.000 people.
The event consisted of a structure that provided entertainment, lazer, learning and interaction, democratizing culture through actions that made it possible to awaken interest in art with theater shows, dance, cinema, music, workshops and popular culture, completely free to the community. Through culture, We sought to create several actions that were connected to themes related to citizenship, promoting awareness and practices that transform.
The action was attended by approximately 15.000 people. The project was carried out with the support of Perfectto Projetos and sponsored through the Culture Tax Incentive Law (Rouanet).
2023
During the period of 1 again, 100 children and teenagers took judo classes, in Mogi das Cruzes, with the aim of contributing to the development and enhancement of participants’ skills, such as the concentration level, discipline and increased speed of reasoning. Participants received a kimono kit, t-shirt and bag.
The project was carried out in partnership with the Judô Clube de Mogi das Cruzes and sponsored via the Sports Incentive Law.
The project aimed to teach art and promote artistic entertainment for 960 young students from 8 public schools Mogi das Cruzes, aiming to create works of art outdoors, with giant drawings and paintings on school walls, professionally graffitied with works inspired by Brazilian fauna.
Participants collectively painted graffiti with the help of an artist and learned about the history of graffiti, who are the main artists of each era and how to differentiate graffiti from graffiti, moment in which they were made aware of the importance of not vandalizing.
The action had the support of Perfectto Projetos, sponsored through the Culture Tax Incentive Law (Rouanet).
The project consisted of an itinerant structure that provided entertainment, lazer, learning and interaction, democratizing culture through actions that made it possible to awaken interest in art with theater shows, dance, cinema, music, workshops and popular culture, completely free for society. Through culture, We sought to create several actions that were connected to themes related to citizenship, promoting awareness and practices that transform.
The action was attended by approximately 7.500 people. O projeto foi realizado com o apoio da Perfectto Projetos e patrocinado por meio da Lei de Incentivo Fiscal a Cultura (Rouanet).
The Akimatsuri Autumn Festival is a traditional event in Japanese culture, carried out by the Cultural Association of Mogi das Cruzes – Bunkyo, at your Sports Center.
Niterra do Brasil was one of the sponsors of the festival and had an estimated audience of 120 thousand people. The event featured an exhibition of flower producers from the region, fruits and vegetables, typical meals, artistic and cultural attractions, Tooro Nagashi ceremony among other attractions.
Niterra do Brasil supported the Empodera Juventude program of the City of Mogi das Cruzes, through the participation of its Vice-President Mr.. Eduardo Massao Tsukahara in a voluntary talk for young people enrolled in the program, which aims to strengthen the life project of young people, prepare them for access to the world of work and form citizens.
The program meets 20 young people from different regions of the municipality and works to prepare the next generation of citizens and professionals of Mogi das Cruzes.
Empodera Juventude addresses issues of citizenship training, socio-emotional skills and the Agenda 2030 and HIM, with the Sustainable Development Goals. Young people also participate, of mentoring activities, where they are encouraged to approach their life project, your personal and professional strengthening, beyond their family and community ties, favoring the exercise of autonomy, of protagonism and coexistence.
In partnership with the Association of Parents and Friends of the Exceptional of Mogi das Cruzes (APAE), Niterra do Brasil sponsored the “Assistive Technology in Communication” Project, which aimed to provide learning and transformations in the lives of 60 people with disabilities and their families, through the use of communication technologies (Tablet), using images, facilitating day-to-day communication between children and/or adolescents with disabilities and their family members and other people around them, to meet your basic needs.
The Festival was held at the Associação Centro Cultural e Esportiva de Mogi das Cruzes and featured various activities and competitions, encouraging sports practices and promoting the preservation and dissemination of Japanese Culture. Niterra do Brasil was one of the sponsors and the event had an estimated audience of 800 people.
Niterra do Brasil was one of the sponsors of the festival, which featured a flower exhibition, fruits and vegetables from producers in the region, typical foods and various artistic and cultural shows, in addition to its main attraction, cherry blossom groves, in full bloom in a spacious environment of preserved nature.
The event had an audience of approximately 30 thousand people and had a stand from Niterra do Brasil, with distribution of gifts, strengthening your brand and promoting expansion into new business areas.
With the return of uniforms (NGK do Brasil) no longer used by employees due to the change of corporate name to Niterra do Brasil, in partnership with Retalhar, reverse logistics of these uniforms was carried out and transformed into 2.000 blankets for donation in the Clothing Campaign carried out by the Social Solidarity Fund of Mogi das Cruzes. The donated blankets were intended for homeless people and entities serving people in socially vulnerable situations..
Niterra do Brasil supported the solidarity walk, which was carried out by the Association of Parents and Friends of the Exceptional of Mogi das Cruzes (APAE), in the National Week of People with Intellectual and Multiple Disabilities. After the walk, physical activities were carried out with participants on the sports court at the institution's headquarters. The event was attended by 800 approximately people.
Niterra do Brasil supported the event, in which there were several leisure options for participants, like baseball tournament, live music performances, inflatable park, cooking, among other activities provided at the event location. The baseball tournament was attended by approximately 400 athletes.
The Cine Eco projects, Cinema Art and Cinema & Culture, carried out in partnership with the Instituto Espaço Eco Ambiental e Social, and sponsored via the Cultural Tax Incentive Law (Rouanet), took cinema and theater to more than 4.000 students from Mogi das Cruzes and Salesópolis, to raise awareness about sustainability and environmental issues.
The projects also included the “Reading Trunk”, seen as a tool to promote the encouragement of reading and which included theater activities, training workshops in storytelling and playful activities through the donation of educational games, toys, puppets and fingers.
The projects also included the “Reading Trunk”, seen as a tool to promote the encouragement of reading and which included theater activities, training workshops in storytelling and playful activities through the donation of educational games, toys, puppets and fingers.
Niterra do Brasil donated 1.200 food baskets for the Social Solidarity Fund of the City of Mogi das Cruzes. The baskets were delivered to the Social Fund in the first fortnight of each month and directed to social institutions serving the socially vulnerable population of Mogi das Cruzes. In the first month of donation, 400 baskets and others 200 baskets, occurring during the period of 5 months.
In partnership with the Basic Health Unit in the Cocuera neighborhood in Mogi das Cruzes, Niterra do Brasil allowed 580 children aged between 4 a 12 years old, residents of the community surrounding the factory, had an afternoon with various activities to celebrate Children's Day.
On the occasion, participants had access to inflatable toys such as a trampoline and ball pit, face paint and food items such as popcorn and cotton candy. Furthermore, the Basic Health Unit contributed by providing snacks and soft drinks.
Traditional festival of Japanese culture, held at the Cocuera Farmers Association, in the city of Mogi das Cruzes, in which there was an exhibition of producers from the region of flowers, fruits and vegetables, tractor exhibition, agricultural implements and inputs, typical foods and various artistic and cultural shows.
The event had an estimated audience of 15 thousand people and also featured the exhibition of the Niterra do Brasil brand, through the Stand, with distribution of gifts, strengthening your brand and promoting expansion into new business areas.
The event was open to the community and encouraged the practice of physical activities by providing a 5km walking route, race of 5 km and 10km, quick massage, physical and nutritional assessment, with the aim of preventing diseases, encourage the adoption of healthy habits and encourage sustainable attitudes towards preserving the environment.
The project was developed in Mogi das Cruzes, in partnership with the Eco Ambiental Institute, sponsored via Sports Incentive Law, and had an estimated audience of 3.300 people.
Donation of toys and baskets of goodies to 215 children and adolescents at social risk, helping them to have a happier Christmas. With the action, were met 7 Mogi das Cruzes institutions: ABRAC Headquarters, ABRAC Hope, ABRAC Joy, ABRAC'S Friends, For this year's social responsibility action, São Lourenço Association and Social Fund; for the second time in a row 1 social institution in the city of Biritiba Mirim: Lar Santo Antônio.
Human Rights
Trabalhamos a fim de resolver diversos problemas sociais na busca de uma sociedade sustentável e reconhecemos os Direitos Humanos como um pré-requisito para nosso objetivo. Você já conhece a nossa política?
Saúde e Segurança das pessoas
Com alto respeito à humanidade, atuamos na saúde e segurança ocupacional como ponto de partida da empresa. Acreditamos que é nossa responsabilidade fazer esforços contínuos para proteger a saúde e a segurança de todos. Conheça a nossa política.