With victory in the categories “Spark Plugs” for the second time in a row “Sensors”, Niterra brands reinforce attributes of excellence that keep them top of mind for those who decide to purchase in the automotive aftermarket
São Paulo, may of 2026 – NGK and NTK, Niterra do Brasil brands, Japanese multinational global leader in the spark plugs and injection components market, have just reaffirmed their prominent position in the Brazilian automotive aftermarket with the achievement of the leadership position among the brands most remembered by vehicle repairers in Autop of Mind.

there are more than 20 years the Autop od Mind Award, carried out by After.Lab, finds the brands that make a difference in automotive repair, and recognizes the performance of brands in categories essential to the day-to-day activities of workshops. In 2026, NGK has reached the top of professionals’ minds in terms of “Spark Plug” and “Less Defects”, reinforcing the commitment to quality and technical reliability; while NTK took the trophy for best “Probe and Sensor” to the factory, which endorses expertise in electronic and precision components. The Autop of Mind methodology considers data collected in telephone interviews with 460 repairmen and 590 final consumers in nine of the main Brazilian capitals, including São Paulo, Rio de Janeiro and Belo Horizonte. The study evaluates brand recall, the effectiveness of institutional communication and the quality perceived by those who decide to purchase maintenance.

“Being the most remembered brand in terms of “Products” and “Less Defects” proves that we deliver what the repairer needs to guarantee the safety and satisfaction of the end consumer. For us, the mechanic is the main ally in the development of new products. We take the feedback from these professionals seriously and are constantly working to raise the quality standards of the NGK and NTK brands.”, says Robson Camargo, Marketing Manager at Niterra do Brasil.