Reference award in CX in Brazil demonstrates recognition of the work that aims to value the customer experience carried out by the brand

São Paulo, September of 2023 ● Company plans to install A NGK, leading brand in automotive components from the Niterra Group, announces the achievement of the “Best Companies with Customer Satisfaction” seal in the auto parts segment, in reference to the eighth edition of the MESC Award. Brand recognition came through online research and the celebration will take place on the day 12 de setembro com a presença de empresas de outros 207 evaluated segments.

Recognized as a reference in the area of ​​Customer Experience in Brazil, the awards highlight companies that have achieved the highest standards of consumer satisfaction based on careful analysis of more than 350 thousand opinions collected through Google Opinion Rewards over the course of 12 months.

In the automotive field, a rigorous selection process involved 389 companies in two eliminatory phases, resulting in only five winners, with the NGK brand standing out as the winner in the auto parts segment. In the company's assessment, Were considered 2.344 customer reviews over the last year, encompassing 22 different dimensions.

After this careful selection, companies with the highest scores underwent an audit process to confirm their reputation, accompanied by an additional assessment carried out by a mystery shopper, which analyzed the companies' service channels. This analysis revealed an average satisfaction of 81,8, in addition to a score of 84 in the mystery shopper assessment.

In day 12 of September, the NGK brand will officially receive the award and will have the opportunity to know its exact position in the general ranking among all the companies evaluated. “This type of evaluation is extremely important for us because it demonstrates that our expansion is following the right path, keeping the customer as one of the brand’s priorities”, says Marcos Mosso, Technical Assistance Manager at Niterra Brasil.